Personally, I’m quite tired of my cable bill creeping up a little bit here and there. I had this idea that I could arrange for cable television for a certain price and it would stay that price for some time – like maybe a year. But that’s not how it works. I call the cable company and agree on a package for a certain price and I get that package and that price for a few months. And then, with no warning, my bill one month is $0.37 more. And since I peaceably pay that bill for a few months, I am rewarded with another increase, this time maybe $0.81. At the end of the year, my cable bill is several dollars more than it was when I opened my account.
I wouldn’t even get cable (I wouldn’t even have a TV in the house), if it weren’t for my husband who likes to watch programs that aren’t typically on rabbit-ear TV: Food Network, TLC, Discovery Channel, Animal Planet, the History Channel. Of course, he has very little time to watch TV, so I might try to convince him that we should go without for a few years. Maybe his next job won’t be so time consuming. Yeah, right.
So the deal is that Viacom, which owns MTV and Nickelodeon, wants more money for their channels from Time Warner, which would mean one of those surreptitious hikes in Time Warner customers’ cable bills. And they are threatening to pull their channels if they don’t get it!
“We make this request because Time Warner Cable has so greatly undervalued our channels for so long,” [Viacom] said. “Ultimately, however, if Nickelodeon, Comedy Central, MTV and the rest of our programming is discontinued — over less than a penny per day — we believe viewers will see this behavior by their cable company as outrageous,” it said.
Certainly, I think the Peanut Gallery at most homes would be outraged: no Nickelodeon? Waaaa! But I’m wondering if there aren’t other bill payers, like me, who are just sick of the price increases. Be strong, Time Warner! Don’t let Viacom bully you!